Facebook Inc (NASDAQ: FB) is reportedly set to introduce officially licensed music videos on its social networking platform in the United States, posing a potential challenge to Alphabet Inc’s (NASDAQ: GOOGL) (NASDAQ: GOOG) video streaming subsidiary YouTube LLC.
The San Francisco-based company is set to debut licensed music videos next month, as TechCrunch reported on Tuesday.
The deadline of the 1st of August is set by Facebook for video submission, failing which it would create a page on its own for the videos, according to the material reviewed by TechCrunch.
This upgrade will allows a new setting that will give Facebook permission to add their music videos to respective Pages, which fans can access by clicking on the Page’s Videos tab. Now artist are not required to add their videos manually.
Currently, artists cannot fully share their music videos on Facebook due to licensing rights but can publish short previews.
An excerpt from an email explaining how music videos will be shared on Facebook leaked on social media.
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